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Browsing "Finding inspiration"

Where your writing is REALLY coming from – discovering your family roots

Jun 6, 2016   //   by Kelly Malloy   //   Books, Content creation, Family life and words, Finding inspiration, Latest News  //  No Comments

As a little side project, I have been creating content and managing the social media for the newly published children’s book ‘The Tooth And The Sixpence.” This project is special to me because the book’s author is indeed my wonderful Grandmother, Eillea Mayfield.

Grandma is now 89 and whilst she is a whiz talking on Skype building websites and posting photo’s on Facebook is not really her forte, so I thought I’d help out.  Just between you and me, I love doing it for so many reasons but the main being, it’s for family.

Tonight, I was up late, tea in hand and setting the keyboard on fire as I was writing up a bio of Grandma for her books website.  It was challenging condensing 89 years of life into a few paragraphs and keeping it in the theme of the website.  What was even more challenging was my urge to start doing even more research on my family and learning more about the incredible journeys and lives of these people I have the privilege of calling my family and ancestors.

I did get a chance to have a look at a few of the branches in the family tree when my Mum let me borrow their copy of The Mayfield Family.  This book was compiled by the very dedicated Pat Uppill and spans over a history of thirteen generations of the Mayfield family.  Mayfield is my maiden name and one that I was particularly sad to let go on my wedding day but proud to see it continue in strength through amazing individuals like my Grandma who wrote the book and my little sister whom is responsible for getting it published.

Enough of the nostalgic ramblings . . .

Here’s 5 reasons why finding out some family history will make you a better writer:

  1. Writers need to be able to research – this is good practice.
  2. It will reconnect you with your family past and present.
  3. You will gain a better understanding of where your inspiration as a writer comes from.
  4. It gives you a real life understanding of timelines – this is good for script writing and novels
  5. You may find a hidden treasure – royalty, celebrity, pioneer – you just never know which influential individual you may be related to.

Make your words count. KM.

Mayfield Family book


Copywriting 101: How to make unfamiliar content familiar

Apr 27, 2016   //   by Kelly Malloy   //   Content creation, Finding inspiration, Latest News, Writing Tips  //  No Comments

I love my job and the diversity it offers me. On a daily basis I can write a website update on childhood obesity, a blog article on Australia’s new immigration laws and a Facebook post giving tips on First Aid practices. Whilst variety is the spice of life, it can also offer a challenge to copywriters who need to become instant ‘experts’ on topics that are very foreign to in their current knowledge base.

So how can you make unfamiliar content familiar? Here’s some tips:

  1. Accept the challenge: If a client needs someone who is familiar with laser skin-care treatments, accept it.  You will be amazed at how quickly you can learn if you set your mind to it.
  2. Spend time with the client: There is nothing more important than face-to-face content and conversation with your client – even if it is via Skype. This is essential to not only accurately understand their needs for content, but how they actually speak.  You’ll very quickly be able to determine if they’re style is casual or articulate and this will give you a clue on what style of writing they will appreciate and relate to.
  3. Read: See what your clients competition are doing right and what is working for their website and content.  Follow social media pages to see what is engaging people in that industry and especially the terminology people use.  Some industries feel like they’re speaking a different language, particularly if they’re very specialized in their field. Understand what is out there and how people who are affiliated with that service are talking.
  4. Research! There is no excuse for poor research. In 2016 we have an unprecedented amount of knowledge literally at our finger tips! The internet not only has an answer for everything but means in which you can contact people and ask for advice through forums and social media groups. You can even try the old fashioned way of actually going out into the industry you’re righting about and having a more hands on approach.

Above all, remember to enjoy and embrace the challenge.  It’s a gift to be able to write for a living and knowledge, no matter shape or form is a reward in itself.

Make your words count. KM.

How to become a content expert


The Tiger Who Came to Tea and fled the Nazi’s

Mar 5, 2016   //   by Kelly Malloy   //   Books, Finding inspiration, Latest News  //  No Comments

It never ceases to amaze me how stories find me. Last night I was embarking on clearing up the spare room of our house which had inadvertently turned into a dumping ground. I needed some background noise to help complete this colossal task so I switched on some talk-back radio for a change of pace and was thrilled by what I had found.

ABC Radio was broadcasting the BBC Radio 4 Bookclub program in which an audience has the opportunity to speak directly with an author.  Much to my delight, today’s author was the fascinating Judith Kerr. Judith was responsible for one of the most famous – and one of my personal favourites – children’s books of all time, The Tiger Who Came To Tea.

Instead of a conversation about children’s literature, which is what I was fully expecting, the content of the interview took an intriguing turn. Born in Germany, Judith Kerr was the daughter of a prominent theater critic and essayist, Alfred Kerr. Through his participation of drama and literary criticism, his open hostility towards the Nazi regime forced his family to flee Germany in 1933. After several years in exile in Europe, her family finally settleddown in London.

Although her most successful book-to-date is still The Tiger Who Came To Tea, it was another one of Judith Kerr’s books which was the focal point for today’s discussion, When Hitler Stole Pink Rabbit. I felt ashamed that I had never heard of this book but I can assure you after listening to the humble and reflective words of Judith Kerr, I will be buying it.  When Hitler Stole Pink Rabbit is Ms. Kerr’s accounts of growing up in Berlin at the beginning of the Nazi occupation. Her narration in this book, as described in the BBC interview,  is written from the eyes of innocence, in-experience and the ignorant bliss of an 8-year-old child.

Judith mentioned in the interview that the book was written from her own personal observations as a somewhat oblivious child. However, as the years have passed her appreciation of the magnitude of what she survived has caused for much reflection. She spoke how she often wonders how she would have dealt with raising and protecting her children in that environment.  In addition, an admiration for her parents for how well they protected her and her brother from the atrocities surrounding them, still continues to grow to this very day.

What we can learn from Judith Kerr: Ms Kerr stated that firstly and foremost, she is an illustrator and she purely wrote stories in order to create a space to draw.  Her affair with writing has had it’s high and lows and her change in direction from children’s books to young adult novels such as When Hitler Stole Pink Rabbit, came from an interest from her own grown-up children about her past.

Whether it be the fact that my Grandmother is German or the nostalgic affection I hold for reading The Tiger Who Came To Tea to my own children, Judith Kerr has most definitely led a life of intent. She commented that she is fully aware she is a living a life that millions of her countrymen did not get the chance to live and respects that.  The discussion in this BBC Radio 4 Bookclub sitting also instigated a curiosity of wanting to know more about her father who’s literature was part of the infamous book burning in 1933.

There is a saying that you should never meet your idol as you will be disappointed. After having ‘met’ 92-year old Judith Kerr last night in the chaos of tidying up my spare room, I can safely say I was far from disappointed. In fact, it was an honor to be in the same room as her wonderful life and story-telling, even if we were half way across the world from each other.

Make your words count.  KM.

The Tiger Who Came to Tea

Why is handwritten so much better than typing?

Feb 8, 2016   //   by Kelly Malloy   //   Content creation, Family life and words, Finding inspiration, Latest News, Writing Tips  //  No Comments

I read an interview many years ago with Sir Jeffrey Archer and there was one particular revelation that stuck with me. Despite the convenience offered through computers and technology in general, Sir Archer continues to write all of his novels by hand.  This has become such an intrinsic part of his writing ritual that he uses a new black ink gel pen every single morning.

Although this process may seem tedious and un-necessary, 150 books later and sales of over 270 million publications world-wide goes to show that there is definitely proof in the pudding when it comes to putting pen to paper.

This proof is reaffirmed to me on a personal level whenever I receive a hand-written letter (yes they do still exist!). My letters are usually written between one of two authors; my darling Nanna who despite being over ninety and suffering from arthritis still manages to hand a birthday card for me every year as well as Christmas cards for the whole family; and my beautifully creative 6-year-old daughter.

My daughter has loved to write before she even knew how and regularly leaves little notes professing her love to me, her daddy, her brother or all three of us. Reading these meaningful words of emotion through her very carefully structured hand-writing on pieces of coloured paper, constantly tugs my heart strings.

So why is handwritten so much better than typed words when it comes to creating content?

It’s personal: The fact that there is such as a profession as a ‘Hand-writing expert’ reinforces that there is so much more to the written word that we see. The style of our writing in addition to the content, gives a personal insight to who we are, how we think and how we see the world.

It’s makes you accountable: Texting, typing – it’s all pretty in-personal but not only that, it’s so easy! Predictive texting, spell check all of these systems that are designed to help us are in fact hindering us and making us very VERY lazy. Grabbing a pen and putting it paper makes us 100% accountable for the content – no blaming technology for a miscommunication.

It’s deliberate: When you are writing as opposed to typing, you are giving your brain a chance to preempt your next thought in a timely fashion. Touch typing demands your brain to be fast-paced and hasty in it’s thought process.  Taking the time to actually write will allow your ideas to come at a much more natural and organic pace. In this demanding age of technology and distractions, the best ideas will surface from those who take to the time to appreciate their formation.

Although hand-written communication is a dying art (Exhibit A: declining number of Christmas cards received each year), that little stomach jump I get when I find a hand-written letter on my bedside table or in my letterbox – as opposed to the windowed envelopes –  will never fail to excite me.  And I really hope that somehow, handwriting will make a comeback.

Make your words count. KM.

Kelly Malloy Copywriter birthday cards and why they are special

The True Words of wisdom from David Bowie, Alan Rickman and Glenn Frey

Jan 20, 2016   //   by Kelly Malloy   //   Finding inspiration, In the Media, Latest News, Writing Tips  //  No Comments

We’d have to all agree it’s been a pretty average start to 2016 with the loss of not one, not two but three iconic voices. On January 10th, two days after his 69th birthday, the shocking news of David Bowie’s death spread like wildfire.

Less than a week later – before any of us got to catch our breath and process the passing of such an amazing artist – another cultural masterpiece joined the ranks when the marvelous Alan Rickman left us for a higher place.

And then yesterday to seal the deal, Glenn Frey, the voice of the Eagles let his wings soar and left the entertainment world reeling about another massive hole left by the departure of yet another icon.

I had a soft spot for all three of these artists and reading through all of the news articles, memes, quotes and old interviews what really stuck out was the power of their own words.  Not lyrics from one of their songs, or a quote from a character in one of their movies, but their own words.

Words which were spoken in the purest form, not from a script but from the heart. Words that were spoken to fans on stage, to a journalist asking about their life, words that were spoken from a place that was true and it is beautiful to think that this is a part of the legacy they have left us to compliment their huge catalog of talent.

Here are my favourite quotes from the divine David Bowie, alluring Alan Rickman and glorious Glenn Frey:

David Bowie

“I don’t know where I’m going from here, but I promise it wont be boring.” On stage at Madison Square Garden, 1997.

“I’m a star. Just add water and stir.”

“As you get older, the questions come down to about two or three. How long? And what do I do with the time I’ve got left?”

Alan Rickman

“There’s a voice inside you that you tells you what to do.”

“Talent is an accident of genes – and a responsibility.”

“It would be wonderful to think that the future is unknown and sort of surprising.”

Glenn Frey

“I’ve read somewhere that when you’re writing, you should stop while you’re doing well so you always want to go back to work.”

“My songs grow old on people – like warts.”

“Hey, I didn’t make a big deal out of Hotel California. The 18 million people that bought it did.”

Yes, the world will be a different place without their physical presence but these three brilliant chaps have all left a gift that will continue to keep on giving.

Through their music, their movies and their sheer existence, their words in whichever form they were spoken, have embedded themselves into our personal history and into our hearts reminding us that we can all in fact be heroes, even if for just one day.

wise words from David Bowie, Alan Rickman and Glenn Frey

My lost New Years Resolution – Based on a true story.

Jan 7, 2016   //   by Kelly Malloy   //   Family life and words, Finding inspiration, Latest News, Writing Tips  //  No Comments

Ten years ago, I spent New Years Eve with a small group of friends in the carport of our two-bedroom home. The table we were sitting around was actually a table tennis table and my fiance’ (now husband), came up with a great little game for us to play – over drinks of course. Keep in mind, this was before the age of us living on our mobile phones and updating our status every five minutes. The game was simple, everyone had to write down three New Years Resolutions and then place them in a glass bowl.

We would then take in turns of retrieving one of these pieces of paper, read out the content then try and guess who’s resolution it was.  The idea behind it was not only how well we knew each other but also making us somewhat accountable to each other to fulfill these resolutions.  In 2006, my resolution was to finish writing my novel.

Hmmmm. Weddings, funerals, travel, a new house, a new business, a new dog and two kids later my poor resolution is still patiently – if not sadly – sitting in the back row of my priorities, waiting. My New Years resolution of finishing a book that had been randomly attended to was starting to fade as was the urge to complete it. My inspiration was replaced by duties and ‘life’ and then it became completely lost. I couldn’t find it, even if I had wanted to.

It’s now 2016 and for whatever reason, my lost resolution started to give me clues on it’s whereabouts. I did a massive clean out of one of our cupboards last week and found a box of my writing. Ranging from primary school fiction to bits of torn out paper with ideas for movies scrawled across it in black biro. My resolution was back and I successfully dug it out from underneath the pile of distractions and excuses that started to become my normal way of thinking. I have committed to extending the same courtesy to my resolution as I have applied to many other things in my life and actually spend some time on it.

However, like myself, my resolution has slightly matured and somewhat changed shaped from its initial form way back in 2006.  I am still committed to writing and completing my first book but it’s content and my reason for doing it, is completely different.

I am hoping 2016 will the year that I can start making a difference to many things in many ways.  So please accept these words as my slip of paper retrieved from a glass bowl “This year I will finish writing my book.” And I am happy for you to make me accountable for these words and not let them lie dormant for another ten years.

Happy 2016 x

New Year Resolution - finish my book

Movie magic – what makes us fall in love

Sep 9, 2015   //   by Kelly Malloy   //   Films, Finding inspiration, Writing Tips  //  No Comments

Falling in love with a movie is a pretty powerful thing. We will often hear the comment “I love that movie” and although we associate love with romance, this doesn’t have to be the genre of film we fall in love with. It’s interesting to take a close look at the movie’s we love and try to unlock the recipe for movie magic.

Here’s a few movies I ‘love’ for varying reasons:

  • Jurassic Park
  • Speed
  • Baz Luhrmann’s Romeo and Juliet
  • Bridget Jones Diary
  • Love Actually
  • Scream
  •  Up
  • National Lampoon’s Christmas Vacation
  • The Dish
  • Muriel’s Wedding
  • The Talented Mr Ripley
  • Something about Mary
  • My Best Friends Wedding

I love all of these movies for very different reasons. For example, I love how all the stories in Love Actually are beautifully entwined. I love My Best Friends Wedding because it reminds me of when my best friend and I watched the movie for the first time in America together. I love The Dish because of it’s fantastic Ozzie story telling. I love Jurassic Park for it’s originality and suspense.

Love comes in many forms and the same can be said for movies so it’s always interesting to take a look and think about why you actually ‘love’ a movie? There are many factors which need to combine and compliment each other to make a movie work:

The script: The script is the bones of the movie and needs to be strong and able to hold the movie up. The story is what is making this movie happen and when it’s a story that effects people, that’s when magic happens. It could be the a belly-shaking comedy or a horror flick that knocks your socks off. When there is a good story happening people will respond.

The director: This is the person responsible for making the words on paper translate and connect with an audience on the big screen. The vision the director carries for the script is ultimately how we as an audience ‘see’ the movie.  If this vision doesn’t mesh with the story, it can cause some of the meaning of the script to be lost through confusion.

The actors: Just like when you read a novel and have a picture in you mind on how the characters look, the same goes for screenplays.  The trick is not only finding an actor that compliments the character but there must, must, must, must, must!!!! be chemistry between the actors.  Chemistry involves the audience.

The music: It can not be downplayed how important the music is in engaging the audience and setting the scene.  The soundtrack to Love Actually is one of my favourites as it’s so obvious how much thought was put into the selection and placement of every song.  I even used some of the original scores at my wedding I loved it that much! Baz Luhrmann’s Romeo and Juliet appeared in someways to be almost written and directed around the music with the soundtrack matching the movie in popularity and sales when it was released.

Despite all of these things, sometimes there is just something about a movie that you connect with and ‘love’ while the person sitting next to you loathes it.  Even when all these elements combine, sometimes there is just that ‘something’ missing that you can’t put your finger on and does not allow you to connect to the story.

Movie magic happens for different people for different movies and perhaps it just all comes down to taste. Some of us like chocolate, some of us like vanilla and some of us, like Steven Spielberg, appreciate ALL of the flavours with his quote “Every time I go to a movie, it’s magic, no matter what the movie’s about.”

How a change of scenery can help your writing

Aug 12, 2015   //   by Kelly Malloy   //   Finding inspiration, Writing Tips  //  No Comments

A lot of writers tend to be creatures of habit.  We have our favourite spot to write, with our favourite cup holding our favourite flavoured tea in front of our favourite window at our favourite time of day. Having a routine is a good thing, especially with writing.

However, recently my husband and I ducked over to the USofA for a good friends wedding.  It was a ten day visit where we crammed in a wedding in Wisconsin, a roadtrip to Chicago and topped it off with a whirlwind of sight-seeing excitement in Las Vegas.

We had my husband’s laptop with us to check emails for work and also to ultimately do some work while we were away.  This is one of the bonus’s and perhaps curse of owning your business. You can never really y switch off but at the same time it allows the freedom to go on trips like this.

I found myself tapping away at the laptop keys in quaint country lodge in Rhinelander, an Air BnB room in Chicago and twenty stories above the Las Vegas strip.  Even though my focus was on the computer screen in front of me, the surroundings were surprisingly influential in my motivation to write.  My topics hadn’t changed as I wrote articles for different clients with varying content but I had found that my enthusiasm had.  It was almost as if the mundane had become exciting again and it was all thanks to my surroundings.

I tried to think exactly why I was enjoying writing so much in a different environment and I realised that my ‘daily routine brain’ was taking a holiday also and allowing my ‘creativity brain’ to run the show. The lack of my usual day-to-day routine and responsibilities had given me the opportunity to have unrestricted access to that fun side of my brain – a side that gets to focus on exactly what is in front of it and not have a pile of washing glaring at it from the far corner!

So why couldn’t I continue this renewed relationship with the ‘fun side’ when I arrived back home and continue to enjoy an abundance of uninterrupted creativity? Well within two hours of walking through the front door after a very llloooonnnngggg flight I received a phone call from the school to pick up my daughter whom had broken out in a suspicious rash. Before I even had a chance to say Good-bye, my ‘creativity brain’ had slipped out the back door while I was negotiating unpacked suitcases and a sick six year old.

However, I have faith that I shall see my ‘creativity brain’ again and achieve that amazing life balance that I hear so much about.  I have my eye on my grandparents old bureau writing desk as a possible venue for the reunion with my creativity brain and as I’m typing this, I can actually feel it slowly and cautiously floating into the room and peering over my shoulder. Just knowing that it is still there, was possibly the best souvenir I brought back with me from our trip OS.

Change of Scenery

Our room with a view in Las Vegas


Thank You and Happy Birthday J.K. Rowling

Jul 31, 2015   //   by Kelly Malloy   //   Books, Finding inspiration, Writing Tips  //  No Comments

Today J.K Rowling turns 50. So I thought I would pay tribute to this wonderful lady on her birthday because we all owe a lot to Joanne ‘Kathleen’ Rowling.

Happy Birthday JK Rowling from little kids and big kids who have fallen in love with books again.

This amazing woman single-handedly changed the world for the better. When I decided to write this article I visited Ms. Rowling’s website to get more of an idea of the mind behind the magic.  As I tapped her name into the Google search bar the suggested searches that appeared in the drop down menu, confirmed the many channels of affection and fascination for this inspiring lady.

Joanne Rowling’s life reads like movie script with love, loss and self-discovery all contributing to the shaping of one of the world’s most famous authors.  Raised in the English country-side with her sister Dianne, Rowling had a pretty standard upbringing . After attending the University of Exeter, her love for travel took her to Paris for a year of study before returning to London and working for Amnesty International. It was love which then swept Rowling off to Manchester to live with her boyfriend.  This change in postcode is what the world needs to thank for the ‘birth’ of Harry Potter.

It was while J.K was stuck on a four-hour train commute to Manchester that she heard a mystical whisper of Platform 9 3/4.  A boy with glasses. A boy who didn’t know he was a magician.  These whispers of this lost boy gradually turned into a an exciting shout throughout the course of her train journey. She had no pen or paper and laptops weren’t openly accessible or affordable back then. Thus J.K got to spend an intimate and interrupted one-on-one time getting to know Mr Potter.  From that day on, she would ‘write’ daily on an old fashioned type writer.

During this time, she suffered the loss of her beloved mother who passed away after a ten year battle of Multiple Sclerosis. Joanne had a difficult time dealing with her mothers passing especially since she had never formally ‘introduced’ her to Harry.  The loss of her mother added another dimension to Harry with the loss of his parents.

After this personal tragedy, J.K was desperate for a change of scenery and travelled to Portgual to work as an English teacher.  Here she met her first husband and later gave birth to a baby girl. 5 months later, Rowling and her little girl moved back to the United Kingdom to Edinburgh to be near her younger sister and leaving her husband behind.  The first three chapters of Harry Potter were snuggled protectively into her suitcase with the little personal belongings she had.

The next few years were a struggle for Joanne as she found herself living off welfare.  However, thankfully her connection to Harry Potter continued to grow. She would take her daughter to the warmth of local cafe’s and as her little girl slept contently in her pram, Rowling would write and write and write.

Her loyalty to Harry saw her manually type out dozens of chapter manuscripts and send them with hope to numerous literary agents. Finally after countless rejections, she received the letter she had been waiting for. Christopher Little Literary Agents agreed to represent J.K. in her quest to have her book published. The book was sent and rejected by all twelve publishing houses and then one year later, the wind changed and the bells of Hogwarts were one step closer to ringing.  Bloomsbury committed to publishing 1,000 copies. Five months after the books hit the shelves, the flood gates opened and J.K. Rowling began not only winning awards but the book sales went through the roof. Gone were the days of living pay cheque to pay cheque, Joanne Rowling gave Harry his broomstick and finally, he was flying!

What I love the most about J.K is how through her storytelling of a boy named Harry, she made children – and adults – fall in love with reading. How refreshing it was to see images of little ones lining up outside a bookstore rather than a computer shop. Through her gift of enchanting her readers by leading them through a journey of wonder and wizardry she captured the imagination of generations.  She gave us all a reminder on how ageless storytelling really is and how important it is to feed our imagination with words and not images on a computer screen.

She gave us a world away from the often dreary reality we live in. A world that was untouched by the brutality we see on the news every night. She gave us a way to escape. She gave us a reason to fall in love again with amazingly unique characters. She gave us a reason to pick up a book, to look at the cover and to feel a jolt of excitement as we turned to the first page.

On behalf of a book-lover, a story-teller and a mother who’s little boy loves wizards, I would like to thank J.K Rowling for allowing her imagination to flow in a direction that was not burdened by mundane reality and for listening to that little whisper on the train in Manchester.


Why heartache makes for amazing writing

May 17, 2015   //   by Kelly Malloy   //   Finding inspiration, Writing Tips  //  No Comments

In Sam Smith’s acceptance speech for winning his forth Grammy at the 2015 ceremony he notably mentioned “I want to thank the man who this record is about, who I fell in love with last year. Thank you so much for breaking my heart because you got me four Grammys!”

As part of our journey through life, we will all be confronted with what is affectionately known as ‘heartache.’ As much as we would love to think we can avoid this crushing emotion, it is what makes us who we are. Heartache’s themselves can be instigated by a number of personal events such as:
  • Having your heart broken
  • Your dreams crushed
  • Betrayal
  • Death
  • Tragedy

No matter how the heartache is caused the physical and emotional reactions are very similar.  The mind will initially go into shock as it attempts to process the information it has just been given.  The brain is always in protective mode so when it receives information that is difficult for it to process, it will unleash a surge of adrenalin.  This can take shape in several ways depending on the person. It could set off crying, trigger a panic attack or even cause us to throw up or faint.  These are all the minds way of giving us a ‘survival’ mechanism to expel this nasty feeling out of our body.

So after this has settled down and a bit of time has passed. Then comes the next stage of heartache – ‘reflection’. As a writer, whether a song-writer, poet, script-writer or novelist, this is when the good stuff starts to happen – even when it’s still hard on us emotionally. Writing down thoughts and emotions is a productive way to address your experience and it also helps the healing process.  As many writers have discovered, it is also a time when some of the best material comes to surface.

Writing down your thoughts when these emotions are still very raw and the incident is still very recent, makes the final piece all the more real so use it to your advantage.  Who knows, it may even get you Pulitzer, Oscar or Grammy (or four!).

Why broken hearts help your writing


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